Mile Posts

Copy that sells is clear, concise, compelling, and credible. The best way to be credible without being verbose? Nix the adjectives and replace with numbers. In the Thrive Market Google ad example below, we see lots of digits. They’re all….”We’re the #1 Organic Online Market, we offer 30% On Top Brands, we have 1 million members, and we offer 6,000+ products, but who’s counting, right?” They are. And for good reason. That’s a lot of trust signals right there.

Nigeria Supreme Court Justice Orders old naira notes should continue to be legal till December 31st.

The Presidential Campaign Council of the All Progressives Congress (APC) has taken the presidential candidate of the Labour Party, Peter Obi, up on the claim that he won last Saturday’s presidential election, accusing him of attempting to delegitimize the mandate given to its candidate, Bola Tinubu. Reacting to the result declared by INEC in a press briefing on Thursday, Obi claimed that he won the poll and said he will explore all legal options to reclaim his mandate. “We make this brief statement in reaction to the Press briefing held earlier today by the defeated candidate of the Labour Party, Mr. Peter Obi, wherein (in his now well-acknowledged penchant for spewing falsehood) he made the outlandish claim before the world that he won the 2023 Presidential Election, but he was robbed of the victory. “Having been officially declared winner of the 2023 Presidential Election by the Independent National Electoral Commission and having received his Certificate of Return (along with h...